Telangana Government has issued GO 18 notifying the above new logo and badges for the police force in the new, India’s 29th, state. The logo noticeably has Hindi and English but no Telugu in it. It remained unchanged from what was reported 20 days ago.
As an exercise of image management of the police force and to communicate the changes in the new state, the new logo and badge has been decided over last 2 months even as the police force is being modernised with new policing methods and new machinery.
New Telangana Police Logo would also be given as a shoulder badge with the following elements-
REPLICA OF ARM BADGE WITH MERROW
Measurement :Length : 98 mm, Width : 76 mm
Fusing:The fusing is used to give finished look and for reinforcement
Quality:DAMASK
Colours:BLUE (KW 4014) : It is used for Inner Base.
BLACK (OW 77) : It is used for Shield Outer Boundary
GOLDEN YELLOW (5001) : It is used for Shield Inner Boundary, National Emblem, Satyameva Jayate and Olive Leaves.
RED (2004) : It is used for Patch
WHITE (OW 37) : It is used for Text letter i.e. Telangana State, Police, Duty, Honour, Compassion.
(1). Shield: The shield is symbolic of protection, will and courage. It is a global benchmark for law enforcement agencies and resonates the importance of the force.
(2). National Emblem: The National Emblem is a symbol of authority. The four Asiatic Lions representing power, courage, pride and confidence and the motto in Devanagari “Satyameva Jayate” is a constant reminder of one’s duty to the Country, its constitution and the State. The depiction of the National Emblem in gold further strengthens its sanctity.
(3). “Telangana State” – The bold script in white identifies the newly created State and is the second largest textual element in the logo. The font shall be Ariel Black for its great visibility and applicability on different mediums.
(4). “Police” – The word “Police” is written in bold text in white on a red band. The red band represents power and authority and is also symbolic of courage. The font shall be Ariel Black.
(5). “Olives” – The nested olive leaves in the logo represent peace, approachability and compassion of the police force. The symbolism of nested leafs depicts the noble intention of creating lasting relationships and experiences that have significant impact on creating better lives.
(6). “Duty, Honour, Compassion” – These three constitute the core values of the Telangana Police. These core values have their own subset of values as follows:
Duty: Fairness, Impartiality, Responsibility, Confidentiality, Excellence, Quality, Diligence, Neutrality, Legality, Accountability, Respect for Law etc. Honour: Honesty, Transparency, Integrity, Pride, Respect, Principles, Loyalty, and Trust etc.
Compassion: Humanity, Attentive, Sympathetic, Dialogue, Caring, Tolerant, Service Oriented, Participative, Responsive, Courteous, Benevolent, Friendly, Democratic and Approachable etc.
The Government will introduce new shoulder badges with the above elements of logo to all Uniformed Staff and Officers of Police Department in Telangana State.