Sukumar’s Nenokkadine is a pathbreaking Telugu film. It is a honest effort and thanks to Mahesh Babu, Sukumar almost pulled it off in making a trendsetter in TFI. However, the ambition runs against all expectations Mahesh Babu’s fans would have out of his film. Added to that is the absolute failure of marketing the film for what it is, prior to release. Nothing in the title, logo or promos look reflecting the story and content of the movie. It looks like the producers didn’t want to project this as a thriller before release as they must have thought that would distance family audience from this big-budget flick. But the fact is that they would lose more from this mismarketing. Due ...

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